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However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.
There are mixed opinions regarding the safety of online dating.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.
In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.